
My background as a writer is quite unique. My love of words began early, reading late at night by lamplight under the quilt (I know, I'm a cliche), and I should have pursued a writing career right from the start. But back then the paying work was in journalism or publishing - neither of which had many opportunities in Adelaide, South Australia. So, after living in the UK for a few years, I spent two decades in the travel industry, helping people turn a vague idea of a holiday into a real experience they could look forward to. I learned that the right words can create excitement, build trust and help people imagine what’s possible. Now, I bring that same love of communication into my writing and editing work, helping people share their ideas, expertise and stories clearly. While I have a special connection to travel professionals, I work with anyone who has something worth saying.


From articles to stories and business content, I turn your ideas into words that connect with your people
Stay connected with your clients through engaging newsletters, without spending hours writing them yourself
Creating thoughtful captions and content that reflects your voice and your values
Turning your expertise into articles and blogs your audience will want to read

What I've loved about working with Catherine, is that she takes my work, adds her perspective and insights given what she understands about me and the work I do, and makes my words more engaging and inspirational to my market. She ensures there is consistency with my voice, my message and makes things sound even more like me than I can!" - Ruth M
With years of experience in the travel industry, I understand how to turn destinations, experiences and updates into engaging content for your clients
For people who have built something meaningful and want help explaining what they do
Helping animal advocates share the incredible stories behind the work they do, so they can rescue more
For writers who want thoughtful feedback and editing support on their manuscript so they can attract an agent or publisher






Basic Bananas Radio is one of the longest-running and most popular podcasts for business owners since its launch in 2011.
Basic Bananas Radio provides you with tools and insights for rapid business growth.
Honest, real and lively conversations for flourishing entrepreneurs and budding business owners on a mission to cultivate a heartfelt brand that connects with their purpose driven mission. Brand Lover is a guiding light to female entrepreneurs ready to establish a distinctive, magnetic brand.
Catherine James Creative acknowledges and pays respect to the past, present and future Traditional Custodians and Elders of this nation and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.

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